Drop this, drop that… Drop skating, Drop surfing… What else are we dropping this year?
You’ve heard about drop surfing, haven’t you?
Some Digital Marketing guru won’t stop talking about it.
There is a lot of talk around town about this and I had a couple of students ask me about this topic.
I HAVE BEEN DROP SURFING FOR YEARS WITHOUT KNOWING IT!
You want to know the difference between drop surfing and drop shipping?
There’s no difference. It shouldn’t even be a real term. Drop surfing should be called “Smarter drop shipping” or something along those lines.
Just because it has “Surfing” in it, doesn’t make it something awesome (Its kind of cool though).
Let me tell you what exactly is drop surfing and how you might already be doing it without even knowing.
What is Drop Surfing?
Drop surfing is a relatively new term that has picked up some steam. It’s supposed to be a new way of doing dropshipping where you get to enjoy the best prices on trending products.
It’s pretty much like surfing on a wave of suppliers where you go from one supplier to another to get the best prices on the products.
If you are selling a product, but there are 5 different suppliers (with top-ratings) that provide the same product then you will often opt for the supplier with the cheapest prices to maximize your profits, right?. However, once that supplier increases their prices, you will head over to the next supplier that provides the cheaper price.
That is the entire concept of drop surfing where you just go from one supplier to another in search of the lowest prices.
Drop Surfing Vs. Dropshipping
There are many people that who will tell you that dropsurfing and dropshipping are different. They will say stuff like “dropsurfing is better because you use multiple suppliers, blah blah, save money, blah”
In reality, intelligent dropshippers have been “Drop surfing” for many years. It’s nothing new, coining a fancy new term for some old-school trick doesn’t make it new or unique. There’s a high chance that you’ve been drop surfing already without knowing it.
Veteran dropshippers have always had multiple suppliers for the same products. They use the ones that provide them with the lowest prices and move onto the next one if their current supplier ups their prices. They are always on the hunt for suppliers with the lowest prices.
That, my friends, is the essence of drop “surfing”.
But, why did this term (drop surfing) pick up steam in the last 12 months?
Well, to be honest, it’s a made up term that is being used by your “gurus” and “Wiz kids” as a marketing angle for their courses. Thats it, there is nothing more to it.
Personally, I have been doing this for years. As a entrepreneur, when you see a opportunity to make more profits you simply go for it. Although this may be a lot of admin. Ultimately its just better to deal with one supplier, so this is not a dropshipping model you want to go with especially if you are getting hundreds of orders a month. On the flip side, as a new store this model might help you save some bucks and make more profit.